User Research plays a key role in generating and developing ideas from concept to products. User Research nurtures inspiration for innovators to transform ideas into fully realised products. Over the years, we’ve seen a variety of concepts evolve from ideas to products to mainstream market conventions. A superior product idea should be designed through an adoption of user experience practice. User Researcher ensures a coordination between user experience designer, a developer, and for the business owners to create strategies for creating sustainable business models.

User Researcher further provides guidance throughout the entire design and development process including building, testing, product launch and beyond. During the need and definition phases, User Researcher can help to determine a product’s feature set and differentiate between core features, added value or optional features. User Researcher can also help to inform usage considerations such as the conditions under which the users will interact with a product. This includes validation through early mock-ups and concept testing. Acquiring user feedback at an infancy stage of a design process can eliminate unnecessary spending resulting in a waste of resources.

As the new product development process get closer to final stages, User Researcher can guide sales and marketing, test distribution channels readiness, and assists in the implementation of business strategy. Knowing how users interact with a product can help product developers to determine sales and marketing needs and position the product in a manner that is better understood by its users. It is not advisable for SMMEs to spend huge sums of money through advertising by pursuing avenues of marketing as this effort can result in high expeditors with dwindling profits margins.

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