“We finally have the right hardware, software, and content conditions for TV and the internet to unite in a way that not only sticks but makes for a uniquely personalized TV viewing experience.”

These are the words by YouTube’s chief product officer, Neal Mohan who has been quoted: “when we at YouTube think about the future of TV, this is what we see—a future marked by greater choice, better quality content, smarter recommendations, more social experiences and fewer commitments.”

What does this really means?

According to Neal Mohan, when you watch TV in the future, what you see and experience won’t look like what anyone else sees or experiences. Your TV viewing adventure will completely be your own, with a mix of traditional TV and digital video content tailored specifically to you, personalized recommendations powered by machine learning, and social options to bring your one-of-a-kind real life into the mix as well.

A full version of this article appeared in Variety. Summarised version: Courtesy of Think with Google.

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