User Research Foundation: Achieving Superior Efficiency Through the Adoption of User Experience as a Practice within the SMMEs marketplace
To excel in today’s modern world of radical digital transformation, User Research Institute has engineered and developed four building blocks to be adopted by SMMEs business community in ensuring a superior competitive advantage against well-established counterparts.
USABILITY
Usability is the first of the four building blocks, which measures how effectively users can utilise a mobile web platform to achieve their goals. By properly managing the business touchpoints, the SMMEs business community can reduce the number of expenditures while increasing the productivity and maximising the profit margins. As a result, many organisations are starting to adopt usability testing as a practice in the field of User-centered design (UCD) or user-driven development (UDD) to allow designers and developers a freedom to interact with the users directly when building mobile web platforms. This enables developers to make any necessary modifications at an early stage of the prototype whilst building mobile web platform for the enterprise. The purpose of Usability practice is to discover any missed requirements or any kind of development that was seen to be intuitive but ended up confusing unaccustomed users. By incorporating a prominent level of efficiency into usability testing, users can assess the mobile web platform’s capacity to meet their goals at lower costs.
SUCCESS
Success being the second building block in achieving superior competitive advantage is an attempt in achieving superior competitive advantage to create more value and gain a good reputation over the usability aspect of a mobile web platform. As a result, conducting user research is now something that most successful brands across the world do to improve user experience and ultimately their bottom line. User Experience is increasingly becoming a critical factor in running sustainable and profitable businesses. User research is forever evolving and continuously improving user experience across business touchpoints and seamlessly integrated with communication channels. This includes providing regular insights into user behaviour, interaction, and managing expectations with the fast-changing pace of the digital world of open source ecosystem. We are now living in a new world order defined by value creation as a major of business success driving by higher productivity and reduced costs. The lack of adopting user experience design philosophy when bringing products to the marketplace is sometimes viewed as the reasons SMMEs are unable to sustain their businesses over a longer term. By enhancing the reputation of user research, organisations worldwide can charge a higher price for their products and services while reducing the service costs, and create higher competitive advantages.
The lack of adopting user experience design philosophy when bringing products to the marketplace is sometimes viewed as the reasons SMMEs are unable to sustain their businesses over a longer term. By enhancing the reputation of user research, organisations can charge a higher price for their products and services while reducing the service costs, and create higher competitive advantages.
EXCELLENCE
The third building block is aimed at improving the understanding of how SMMEs successfully deploy new products through the adoption of user experience design practice. This is driven by open source ecosystem, best practices, and strategies implemented by SMMEs at various levels of business touchpoints and integrated seamlessly across communication channels in honour of business excellence in the marketplace. User Research Institute recognises excellence in digital products, and services, and aims to bring valuable lessons from the leading organisations and institutions of mastery in user experience to the broader SMMEs community. We collaborate and share information with global experts, coaches and mentors, which are selected for their design excellence and top-notch leadership qualities. The key focus areas include skills development, working through a series of various disciplines to cover user experience process areas: User Research, Interactive Design and Development, Prototyping, Piloting & Testing, User Interface design.
By making mobile web platforms simpler, cheaper and faster to deploy and use, User Research Institute is able to decrease time to market while improving the user experience across business touch points. As a key driver of user experience design excellence, User Research Institute has a winning perspective on design-thinking. We are the advocates of how to apply best practices, tools and techniques when building mobile web platforms. This enables us to meet user’s specific needs, convenience and preferences across multiple touchpoints, integrated seamlessly with communication channels.
RELIABILITY
The goal of User Research Institute is to ensure that the results and findings of user research sessions are as impartial as possible to provide a reliable guidance to the SMMEs community. However, bias is sometimes very tricky – often introduced unknowingly. Therefore, the objective is how we collaborate, plan, evaluate and analyse our user research methodologies to address the needs of SMME community. Improving user research methodologies expands our toolsets, providing us with more reliable and versatile ways of working with users of the mobile web platform. It is important to keep in mind that there are too many aspects to user research methodologies. The goal of user research is to generate an understanding of the users of the mobile web platforms. The best way to achieve this milestone is to focus carefully on user research methodologies that address the core challenges affecting the users at a given point – no size fits all. The game plan is a measure of the consistency of user research metrics and the deployment of preferred methodologies. User research metrics or methodologies used, including tools and techniques for uncovering usability problems over mobile web platform must be assessed for reliability to validate user research results whilst eliminating erroneous sources of research findings and biases.
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